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Resume

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Work Experience

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May 2025 - present

Digital Marketing Executive

Working as a Digital Marketing Executive at

Glancy Fawcett, a luxury interior outfitting company.

 

​Responsibilities -

 

  • Copywriting (SEO blog posts, script writing, brochure creation, infographics, newsletters and internal materials).

  • Content creation (social media marketing) of reels, static feed posts and stories on Instagram, Facebook, Pinterest and LinkedIn.

  • Graphic design (creating graphics for social media and printed materials)​.

  • Planning and executing marketing campaigns for international yacht shows and luxury events.

  • Website concept development.

  • Creating internal material for company events.

  • Professional videography for events coverage and photography for printed materials.

  • Leveraging AI to increase efficiency in marketing tasks.​​​​

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2022 - 2025

Digital Marketer

Working with digital marketing clients - Fairy Meadows, Bisous Bisous and E Talent Solutions,

Go Green Packaging Ltd, The Jam Jar Bakery and Sports Bags Online.

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Fairy Meadows x Bisous Bisous Responsibilities -

 

  • Content creation (social media marketing) on Instagram, Facebook, TikTok and LinkedIn.

  • Website development and maintenance (SEO and E-Commerce)

  • Devising the marketing plan and holistic strategy.

  • Copywriting (SEO website content)

  • Influencer marketing

  • Newsletter and email marketing.

  • Networking with potential clients (social media reach-out, phone calls and in-person meetings).

  • Meta Ads. 

  • Content voiceovers.

  • Food and product photography.

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Go Green Packaging responsibilities - 

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  • Content creation (social media marketing) on Instagram, Facebook, TikTok and LinkedIn.

  • Copywriting (blog posts and website content)

  • Creating and maintaining their website/e-commerce platform.

  • Influencer marketing (reaching out to food-related partners for product promotion).

  • Newsletter and email marketing.

  • Networking with potential clients (social media reach-out, phone calls and in-person meetings).

  • Instagram, Google and Facebook Ads. 

  • Content voiceovers.

  • Food and product photography.

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The Jam Jar Bakery responsibilities - 

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  • Creating shorts for TikTok, Instagram, YouTube and Facebook for brand promotion.

  • Creating a website.

  • Writing SEO blog posts.

  • Creating a business LinkedIn and establishing growth.

  • Attracting organic traffic with SEO.

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Sports Bags Online responsibilities - 

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  • Created promotional material - on their website and social media platforms.

  • Modelled for their reebok line for the website and Instagram.

  • Launched a limited edition campaign which sold out. 

  • Email marketing.

  • Facebook Ads (PPC).

  • Created logos for their partner brands.

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E Junior Talent responsibilities - 

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  • Optimising and managing website efficiency. 

  • Email marketing.

  • Writing blog posts.

  • Creating content for clients on Instagram, LinkedIn and YouTube. 

  • Attracting organic traffic with SEO.

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2024 - 2025

Social Media Marketing Manager

Working as the sole Social Media Manager at luxury furniture brand - Carme Home.

Responsibilities-

 

  • Develop and execute social media strategies across YouTube, Meta, Pinterest, TikTok and LinkedIn.

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  • Create and edit content, including paid ad videos, reels, photography, infographics, and SEO blog posts.

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  • Manage and schedule content via Later and HubSpot, tracking performance with Metricool, Meta Business Suite, Google Analytics, and SEMrush.

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  • Assist in running, copywriting and optimizing Meta, Google, Amazon and Pinterest ad campaigns, managing budgets for maximum ROI.

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  • Collaborate with influencers and UGC creators to boost brand awareness and website traffic.

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  • Engage with audiences, respond to inquiries, and keep social bios optimized.

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  • Work with the eCommerce team on website updates, product launches, and brand promotions.

June 2024 - August 2024

Content Marketer (2 Month Internship)

Worked as a Content Marketing Intern for Algorand, a blockchain organisation. 

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Responsibilities - 

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  • Creating promotional video content - writing video scripts, recording voiceovers, graphic design and research into the blockchain industry.

  • Copywriting on blog posts, email newsletter, video scripts, Algorand's X and their Wikipedia page.

  • Edited Instagram reels. 

  • Created content for Algorand YouTube with a video series - 'blockchain in the real world.'

  • Helped organise and host the Envision X Algorand London Event.

2021 - 2023

Content Creator (YouTube)

Articulating creative content, combining language-learning with ASMR, to engage an international audience.

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The skills and experience acquired...

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  • SEO Writing

  • Social Media Copywriting

  • Adobe Photoshop and iMovie

  • Experience creating varied forms of video content- long (40 mins), medium (10 mins) and short (reels) videos

  • Working in partnerships with brands

2022 - 2023

Events Coordinator 

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Experience in organizing and managing various recreational activities and functions for a housing association business (online and onsite). 

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The skills and experience acquired...

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  • Edexcel and Office 365 (creating spreadsheet planners and updating finance sheets)

  • Time-management and exemplary organisation (consistently updating software)

  • Copywriting (promoting events)

  • Effective communication skills (regular professional interactions with residents, potential new clients and managers)

Education

2023 - 2024

University of Salford | Master's Degree in Digital Marketing - Distinction

Acquiring relevant skills to articulate digital marketing strategies.

 

 Consolidated my knowledge on...

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  • SEO

  • PPC

  • Efficient use of analytics softwares (SEMrush/Google Analytics)

  • Constructing precise digital marketing KPIs for business growth

  • Social Media Copywriting

  • Prevalent social media platforms (Instagram, TikTok, YouTube, Meta)

  • Quick perception of new trends

2020-2023

University of Central Lancashire | Bachelor's Degree in International Business and Korean Language

Studying the global business environment, marketing strategies and acquiring skills in...

 

  • Using Edexcel

  • Reading and anlaysing financial data (balance sheets)

  • Efficiently encouraging WOM and E-WOM

  • Copywriting

  • Knowledge on Korean history and present-day culture

  • Basic written and conversational Korean language

Software Proficiency

  • Canva 

  • Capcut

  • Adobe Creative Cloud - Photoshop, Illustrator, InDesign

  • Adobe Premiere Pro

  • Edexcel and Office 365 proficiency

  • Email Marketing - Campaign Monitor, Klaviyo, Mail Chimp

  • Website platforms - Wordpress, Wix and Shopify

  • Content Management - Jira, Monday, Later

  • Paid Ads - Google, Meta, Amazon and Pinterest

Skills & Expertise

  • Content Creation (filming, editing and creating)
  • Copywriting
  • SEO
  • PPC
  • ​Graphic Design
  • Data Analytics
  • Social Media Marketing
  • AI expertise
  • Events organisation and management
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