Social Media Marketing

Social Media Milestones:

Note: GF is a very niche industry and had 4,202 Instagram followers when I joined the team. I achieved 26% growth in their follower count within 6 months, completely organically.

The below social media content was entirely shot, directed and scripted by myself. Although screenshots and links are taken from Instagram, this content has been shared across LinkedIn and Pinterest too.

Behind the Brand Series:

I created this series to bring personality and

an aspect of storytelling to the brands and products behind GF.

Since its creation, the series has gained over 15,000 views, acquired collectively 340 followers and strengthened relationships with GF's suppliers.

Behind GF Series:

Additional Spotlight Content:

Popular Instagram Reels:

My social media content (across GF's platforms) has performed consistently well, averaging at 1,400 views at least per content piece (video and static image). For a niche industry, this is strong. Prior to my work, GF's social media posts averaged at

View reel